About us
Our mission is to make wedding planning easy, efficient & enjoyable. We aim to increase efficiencies and transparency within the wedding industry, with a multicultural lens.
Our Journey
Eternity is an idea that first started in 2020 - amidst the Covid-19 pandemic! Like others, I was working from home at the time whilst simultaneously planning my sisters fusion South Asian wedding; and I very quickly realised that the wedding industry is quite fragmented, opaque and predominantly offline. As a Gen-Z, this was unheard of (we overshare, overplan and message about everything).So, in 2022, Eternity launched as a digital publication & directory for South Asian wedding suppliers & couples. Fast forward to 2024, our journey has now taken an exciting turn to become the ultimate collaborative software for wedding professionals & couples - with Gen-Z in mind.We’ve built Eternity for the next era of wedding planning: to be easy, efficient and enjoyable.
Anshika, CEO & Founder
Our team
Our values
We enjoy the journey
We believe in enjoying the journey of wedding planning and building your brand; and not just focussing on the destination.
We genuinely care
After all, it’s planning for the most exciting week of your life. We want our couples, suppliers and team members to feel supported.
We question the status quo
It’s the Gen-Z in us, tbh. We won’t take ‘no’ for an answer and will always experiment against the grain.
We love love
Love has no labels. We promote inclusion across all races, religious, genders, sexual orientations, ages and disabilities.
Press kit
View the Eternity press kit for access to our approved company logos, bios, testimonials, graphics & more.
For press & speaking enquiries please contact info@eternity-uk.com
Contact us
For any enquiries, feel free to check out our FAQs or join our weekly troubleshooting calls.
We aim to get back to you within 48 working hours.